During the summer of 2015 I created a piece of content that spanned across my multiple brands in the interest of selling more Don Julio Tequila.  

As a DJ, I recorded a mix called the Pineapple Party Starter.  As a bar operator, I created a drink called the Pineapple Party Starter made with Don Julio.  I created a custom menu for the cocktail that was dropped on tables at Citizen during the month of July.  When customers would order the drink, they would get a USB with the mix on it.  

I also recorded a 2nd mix, an underground house mix called Same Pineapple, Different Party.  I put this on the USB as well.  House music is my true love and while the Pineapple Party Starter was a Top 40, electro-pop mix, Same Pineapple, Different Party was snapshot of the the underground house I was playing during the summer of 2015

Through creating this drink /menu/mix, Don Julio sales rose dramatically and the tequila became part of Citizen summer culture.  Don Julio was a new brand introduced to Citizen in the summer of 2015.  It directly competed with similar successful tequila brand Patron in part because of the Pineapple Party Starter.